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Where Retail meets Tech | retail execution

Why CPG leaders build Perfect Stores

Written by Paul Fitzgerald

I spent 14 years embedding a Perfect Store culture for Coca-Cola, with outstanding results. In the early days, we used manual checking and spreadsheets. Since then, new technologies such as image...

How We Took Our Image Recognition App for Field Reps to the Next Level

Written by Cécile Garrett

When implementing a Retail Execution Excellence program, Consumer Goods manufacturers often face two main challenges internally:   Empowering teams with new tools to achieve higher results...

How Unilever Portugal reduced their audit costs for store checks by 80% (VIDEO)

Written by Othilie Nicod

Meet Pedro. (He’s the lovely guy patiently answering the same question for the 6th time in a row in the picture above). Pedro Duarte is Head of Customer Marketing in-home at Unilever Portugal. Pedro...

Closing the gap—how improving shelf visibility increases CPG sales

Written by Paul Fitzgerald

Poor retail execution is a major reason consumer packaged goods (CPG) brands are struggling. New technologies such as Image Recognition can help them meet this challenge, with a flow-on effect for...

8 Key Questions to Ask When Choosing an Image Recognition Vendor (Part 2/2)

Written by Christophe Blot

In our previous blog post, we uncovered the first four questions consumer goods (CG) brands should ask themselves when selecting an Image Recognition vendor. It’s time to close the loop on the series...

8 Key Questions to Ask When Choosing an Image Recognition Vendor (Part 1/2)

Written by Christophe Blot

Image Recognition (IR) is a perfect example of how Consumer-Packaged Goods (CPG) manufacturers can leverage digital transformation to win in retail. A 2017 Gartner report highlights why this is the...

A Picture is Worth 1,000 Store Checks | Image Recognition for CPG Firms

Written by Cécile Garrett

Do you still doubt the relevance of Image Recognition for Consumer-Packaged Goods (CPG) companies? We know that it is an intriguing yet mysterious technology for still 69% of CPG firms as they...

Why You'd Better Use Retail Execution and Image Recognition All in One

Written by Cécile Garrett

What do top growth leaders in the Fast-Moving Goods industry have in common? As digitalization disrupts the retail landscape by transforming consumption and purchasing habits, some Consumer-Packaged...

3 Reasons For Lost Sales (and How to Strike Back with Image Recognition)

Written by Cécile Garrett

Lost sales are a thorn in the flesh of Consumer-Packaged Goods (CPG) companies. At Planorama, we help our CPG clients optimize retail execution with Image Recognition (IR). That is why we want to...