I spent 14 years embedding a Perfect Store culture for Coca-Cola, with outstanding results. In the early days, we used manual checking and spreadsheets. Since then, new technologies such as image...
Where Retail meets Tech | retail execution
May 2, 2019
How We Took Our Image Recognition App for Field Reps to the Next Level
Written by Cécile Garrett
When implementing a Retail Execution Excellence program, Consumer Goods manufacturers often face two main challenges internally: Empowering teams with new tools to achieve higher results...
February 8, 2019
How Unilever Portugal reduced their audit costs for store checks by 80% (VIDEO)
Written by Othilie Nicod
Meet Pedro. (He’s the lovely guy patiently answering the same question for the 6th time in a row in the picture above). Pedro Duarte is Head of Customer Marketing in-home at Unilever Portugal. Pedro...
January 22, 2019
Closing the gap—how improving shelf visibility increases CPG sales
Written by Paul Fitzgerald
Poor retail execution is a major reason consumer packaged goods (CPG) brands are struggling. New technologies such as Image Recognition can help them meet this challenge, with a flow-on effect for...
December 7, 2018
8 Key Questions to Ask When Choosing an Image Recognition Vendor (Part 2/2)
Written by Christophe Blot
In our previous blog post, we uncovered the first four questions consumer goods (CG) brands should ask themselves when selecting an Image Recognition vendor. It’s time to close the loop on the series...
November 22, 2018
8 Key Questions to Ask When Choosing an Image Recognition Vendor (Part 1/2)
Written by Christophe Blot
Image Recognition (IR) is a perfect example of how Consumer-Packaged Goods (CPG) manufacturers can leverage digital transformation to win in retail. A 2017 Gartner report highlights why this is the...
October 18, 2018
A Picture is Worth 1,000 Store Checks | Image Recognition for CPG Firms
Written by Cécile Garrett
Do you still doubt the relevance of Image Recognition for Consumer-Packaged Goods (CPG) companies? We know that it is an intriguing yet mysterious technology for still 69% of CPG firms as they...
September 17, 2018
Why You'd Better Use Retail Execution and Image Recognition All in One
Written by Cécile Garrett
What do top growth leaders in the Fast-Moving Goods industry have in common? As digitalization disrupts the retail landscape by transforming consumption and purchasing habits, some Consumer-Packaged...
June 20, 2018
3 Reasons For Lost Sales (and How to Strike Back with Image Recognition)
Written by Cécile Garrett
Lost sales are a thorn in the flesh of Consumer-Packaged Goods (CPG) companies. At Planorama, we help our CPG clients optimize retail execution with Image Recognition (IR). That is why we want to...
