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Where Retail meets Tech | category management

3 Smartly Simple Must-Haves to Build Great Planograms For Retail Stores

Written by Cécile Garrett

What makes a best-in-class space planning software? While category management practices are changing fast, technologies must also adapt to CPG firms’ new ways of working. We asked our clients what...

Category Management Shifts | How to Become Retailers’ Preferred Partner

Written by Cécile Garrett

Digitalization has landed in the retail world. Big data places shoppers at the heart of retailers’ strategies, driving promotions and trends. That means CPG firms must offer retailers a new level of...

How sales reps take on a role of in-store merchandising experts

Written by Lexane Sirac

After last week's video of our chat with Eric Devos about how mobility simplifies field forces' work at Danone, we thought you'd appreciate the other expert interviews that we shot at the IFM trade...

Webcast event at the IFM trade show in Paris

Written by Othilie Nicod

On November 23 and 24, Planorama will be exhibiting at the IFM trade show in Paris (Espace Grande Arche – La Défense). New this year, we will host our first-ever webcast event with some great...

Planorama at the Annual IFM days 2015

Written by Planorama

From 24-26 November Planorama attended the 43rd Annual Congress of the IFM (French Institute of Merchandising) which took place at the Espace Grande Arche (La Défense), in Paris.

Planorama sponsors the IGD Category Management Conference

Written by Planorama

Planorama is a proud sponsor of the IGD’s Category Management and Shopper Marketing Summit 2015, taking place in London on 23-24 June.

Planorama is at the Annual IFM Days 2014

Written by Planorama

Planorama is at the 42nd Annual Congress of the IFM (French Institute of Merchandising), the most important Merchandising & Category Management event held in France, taking place at the CNIT Congress...