On Thursday 22nd October, Planorama together with Smollan and Unilever was granted with the Gold prize for the “Field data award” at the 2015 UK Field Marketing Brand Experience (FMBE) awards.
These awards are one of the most important events in the Field marketing industry and take place once a year in the United Kingdom.
It is an immense honour to receive a Gold prize in the “Field Data” category, as it acknowledges the power of image recognition and its ever-growing possibilities. It also shows the power of combining best-industry assets: thanks to Planorama’s photo recognition and data capture solutions, Smollan is able to create powerful dashboards for Unilever and simultaneously, provide them with key insights thanks to comprehensive sales figures.
We’re excited to be leading the game in image recognition for retail. We love helping clients turn their results around with our innovative retail execution and merchandising solutions. It’s our idea of fun!