Where Retail meets Tech

February 12, 2018

Planorama & Vincle join forces to digitalize retail execution for CPGs

Written by Othilie Nicod

Today, we are extremely happy to announce our global partnership with Vincle, the Barcelona-based Sales Force Automation company. Together, Planorama and Vincle want to help manufacturers digitalize and automate their retail execution process.

Meet Vincle

If you are a regular reader of this blog, you know that, at Planorama, we are always looking for opportunities to establish partnerships that will re-shape the retail execution landscape. As such, we are really thrilled to build a new alliance with Vincle. Vincle is a leading company in Sales Force Automation with more than 27 years of experience enabling world’s best-known brands and leading CPG companies to achieve their goals and growth in different markets and countries. Vincle provides an industry focused Sales Enablement Tool, called SalesWare, that is proven to increase sales and productivity and improve go-to market strategies. They are really doing great and we have heard so many good things about them from our clients in Spain.


Reducing Out-Of-Stocks, Optimizing Share-Of-Shelf

We are really pleased to bring our unique image recognition technology to Vincle’s clients in Spain and worldwide. But one of the most exciting aspects about our partnership is the integration of our solution with Vincle’s Salesware. The combination of our AI-powered real-time shelf analysis with Vincle’s Call to Action and Vincle Analytics’ innovative visualization allow CPG companies to experience the increased benefits of having an end-to-end Retail Execution digitalized process. CPG central and field teams are more productive. Store-level actionable insights reduce auditing time and enable sales reps to spend more time on revenue generation. Increasing sales, reducing out of stocks, optimizing product assortment and share-of-shelf are just some of the many benefits of combining both technologies.

Hector Recio, Vincle’s CEO, is as delighted as we are about this new alliance: “At Vincle, we are in constant pursuit of providing our customers with the solutions necessary to increase profitability, offering cutting-edge technologies to bring competitive advantage. Vincle’s partnership with Planorama continues to do just that. This new partnership is a real game-changer for CPG companies that want to become more competitive in a highly dynamic industry. The combination of both technologies will allow our customers to have a better understanding of what is happening at the shelf.”


Get to know more

Interested in the Planorama and Vincle integration and how Salesforce automation and Image Recognition can work together to achieve Perfect store execution? 

 PlanoCheck : Collect self data in real time and realize the Perfect Store

Topics: retail execution, partnerships