Where Retail meets Tech

October 20, 2014

Planorama and StayinFront become partners

Written by Planorama

Planorama and StayinFront Partner to Deliver Turnkey Mobile Retail Execution With Image Recognition to Global Consumer Goods Companies

Seamless Store Checks Using Image Recognition and Analysis Enable Consumer Goods Companies to Increase Field Force Efficiency, Retail Compliance and Sales

FAIRFIELD, NJ and PARIS, FRANCE--(Marketwired) - StayinFront, Inc., a leader in mobile cloud solutions for the consumer goods industry, and Planorama, the expert in image recognition for shelf management and digital merchandising, have announced a partnership that will deliver a powerful, best-in-class, mobile retail execution solution to consumer goods manufacturers.

Planorama's image recognition technology will be integrated with StayinFront TouchCG® mobile retail execution and selling application to create a single, end-to-end solution for in-store execution and sales. Various functions will be aligned to optimize field force efficiency, store shelf management and promotional compliance, helping companies achieve perfect store execution while gaining exponential value in terms of speed, visibility and sales.

"This partnership will enable our global consumer goods customers to more effectively and efficiently leverage their in-store efforts," stated Vincent Jacques, President of Planorama. "Planorama's robust image recognition lets users take in-store shelf pictures and receive feedback in real time, reducing the time, effort, and expense in delivering complete and accurate information needed to optimize their commercial operations."

"By leveraging the strengths of both our systems, we are able to rapidly deliver greater in-store functionality and productivity to our global clients who use a variety of iOS and Android devices," said Sam Barclay, EVP and Managing Director NA at StayinFront. "Image recognition, combined with our TouchCG retail execution, Touch Analytics and in-store selling tool, StayinFront PitchBook™, will allow field representatives to do more, know more and sell more.

About StayinFront
StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make changes and take immediate steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit www.stayinfront.com.

PlanoCheck : Collect self data in real time and realize the Perfect Store

Topics: image recognition, retail execution, partnerships