Where Retail meets Tech

October 30, 2014

Kantar Retail invests in Planorama

Written by Planorama

Kantar Retail, WPP’s world leading retail and shopper insight, consulting and analytics business, today announces that it has made an investment in Planorama, a leading Paris based image recognition technology company.

Established in 2009, Planorama provides solutions to manufacturers and retailers allowing them to save time and increase productivity through its proprietary technology that in near real-time transforms images captured in-store into usable commercial and marketing data. Today Planorama is the recognised leader in supplying in-store image recognition services and products to leading global retail brands worldwide.

“Following the investment from Smollan last year, we are very excited to partner with Kantar Retail and look forward to jointly developing the next generation of retail execution technology,” stated Vincent Jacques, founder and CEO of Planorama.

“We believe that this investment will help us better support our customers globally through Kantar’s extensive network. We aim to bring to the market further breakthrough products by combining our technology with several existing Kantar and Smollan capabilities to form unique, innovative solutions for the retail industry.”

Phil Smiley, joint CEO of Kantar Retail commented; “We are delighted to formalise our relationship with Planorama as we believe that image recognition technology is key in enabling manufacturers and retailers to efficiently and effectively track and improve retail execution. We look forward to working with Planorama and other WPP partners to leverage this technology and to ultimately create an integrated shopper technology offer for our clients.

“Our vision at Kantar Retail is to work with our partners to combine our assortment and trade promotion tools with our salesforce automation and virtual reality assets to enable clients to optimise their retail plans, understand the cost of non-compliance and improve execution.”

About Kantar Retail
Kantar Retail www.kantarretail.com is the world’s leading retail and shopper insight, consulting and analytics business and is part of Kantar, the data investment management division of WPP and one of the world’s leading insight, information and consultancy groups. The company works with leading branded manufacturers and retailers to transform the purchase behaviour of consumers and shoppers through the use of retail and shopper insights, purchase data tools and analytics, consulting solutions, and retail virtual reality services. Kantar Retail tracks and forecasts over 1000 retailers globally, has purchase data on over 200m shoppers and among its market leading reports are the annual PoweRanking survey (USA and China), and Industry Shopper Study Across Retailers. Kantar Retail works with over 400 clients and has 20 offices in 15 markets around the globe.

Topics: image recognition, retail execution, partnerships