Where Retail meets Tech

welcome to Planorama blog

Paul Fitzgerald

Industry-respected expert in commercial strategy and how to drive CPG growth. Paul spent more than 20 years with the world’s biggest brand, Coca-Cola, leading commercial and sales teams in Australia, New Zealand and the Pacific Islands and enjoying a track record of generating sustainable value growth in every role. Paul’s career now takes him around the world as a CPG strategy consultant. He is co-founder of Lumaten and co-creator of SHOPPER360, a break-through, VR-based research platform for the CPG industry.

Recent Posts

Why CPG leaders build Perfect Stores

Written by Paul Fitzgerald

I spent 14 years embedding a Perfect Store culture for Coca-Cola, with outstanding results. In the early days, we used manual checking and spreadsheets. Since then, new technologies such as image...

Closing the gap—how improving shelf visibility increases CPG sales

Written by Paul Fitzgerald

Poor retail execution is a major reason consumer packaged goods (CPG) brands are struggling. New technologies such as Image Recognition can help them meet this challenge, with a flow-on effect for...