I spent 14 years embedding a Perfect Store culture for Coca-Cola, with outstanding results. In the early days, we used manual checking and spreadsheets. Since then, new technologies such as image...
Industry-respected expert in commercial strategy and how to drive CPG growth. Paul spent more than 20 years with the world’s biggest brand, Coca-Cola, leading commercial and sales teams in Australia, New Zealand and the Pacific Islands and enjoying a track record of generating sustainable value growth in every role. Paul’s career now takes him around the world as a CPG strategy consultant. He is co-founder of Lumaten and co-creator of SHOPPER360, a break-through, VR-based research platform for the CPG industry.
January 22, 2019
Written by Paul Fitzgerald
Poor retail execution is a major reason consumer packaged goods (CPG) brands are struggling. New technologies such as Image Recognition can help them meet this challenge, with a flow-on effect for...