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Where Retail meets Tech | retail execution

How Unilever Portugal reduced their audit costs for store checks by 80% (VIDEO)

Written by Othilie Nicod

Meet Pedro. (He’s the lovely guy patiently answering the same question for the 6th time in a row in the picture above). Pedro Duarte is Head of Customer Marketing in-home at Unilever Portugal. Pedro...

Closing the gap—how improving shelf visibility increases CPG sales

Written by Paul Fitzgerald

Poor retail execution is a major reason consumer packaged goods (CPG) brands are struggling. New technologies such as Image Recognition can help them meet this challenge, with a flow-on effect for...

8 Key Questions to Ask When Choosing an Image Recognition Vendor (Part 2/2)

Written by Christophe Blot

In our previous blog post, we uncovered the first four questions consumer goods (CG) brands should ask themselves when selecting an Image Recognition vendor. It’s time to close the loop on the series...

8 Key Questions to Ask When Choosing an Image Recognition Vendor (Part 1/2)

Written by Christophe Blot

Image Recognition (IR) is a perfect example of how Consumer-Packaged Goods (CPG) manufacturers can leverage digital transformation to win in retail. A 2017 Gartner report highlights why this is the...

A Picture is Worth 1,000 Store Checks | Image Recognition for CPG Firms

Written by Cécile Garrett

Do you still doubt the relevance of Image Recognition for Consumer-Packaged Goods (CPG) companies? We know that it is an intriguing yet mysterious technology for still 69% of CPG firms as they...

Why You'd Better Use Retail Execution and Image Recognition All in One

Written by Cécile Garrett

What do top growth leaders in the Fast-Moving Goods industry have in common? As digitalization disrupts the retail landscape by transforming consumption and purchasing habits, some Consumer-Packaged...

3 Reasons For Lost Sales (and How to Strike Back with Image Recognition)

Written by Cécile Garrett

Lost sales are a thorn in the flesh of Consumer-Packaged Goods (CPG) companies. At Planorama, we help our CPG clients optimize retail execution with Image Recognition (IR). That is why we want to...

3 key benefits CPGs can get from crowdsourcing

Written by Cécile Garrett

For Consumer-Packaged Goods (CPG) companies, ensuring planogram compliance at the store level is the best way to drive outstanding growth in stores and outlets where their products are present. But,...

Hot Stuff! Planorama named in 2018 POI Vendor Panorama!

Written by Cécile Garrett

Again in 2018, Planorama has made it to the POI Vendor Panorama for Retail and Monitoring in Consumer Goods. Saying we are proud to be cited… wait for it… 7 times would be a lie. We are ecstatic!