Where Retail meets Tech

October 23, 2015

Planorama wins Field data award with Smollan and Unilever

Written by Planorama

On Thursday 22nd October, Planorama together with Smollan and Unilever was granted with the Gold prize for the “Field data award” at the 2015 UK Field Marketing Brand Experience (FMBE) awards.

These awards are one of the most important events in the Field marketing industry and take place once a year in the United Kingdom.

It is an immense honour to receive a Gold prize in the “Field Data” category, as it acknowledges the power of image recognition and its ever-growing possibilities. It also shows the power of combining best-industry assets: thanks to Planorama’s photo recognition and data capture solutions, Smollan is able to create powerful dashboards for Unilever and simultaneously, provide them with key insights thanks to comprehensive sales figures.

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If you wish to know more about the other award categories, please visit : www.fieldmarketing.com


Topics: image recognition, retail execution