Where Retail meets Tech

May 9, 2016

Planorama appoints Ayoub Khammari as CEO

Written by Planorama

In order to optimize its operational and commercial effectiveness, and in particular accelerate its development in North America, Planorama announces a new split of responsibilities of its top management, effective as of 1st May 2016.


Vincent Jacques, Founder and President of the Company, will from now on focus most of his attention to the development of Planorama in the USA, as this market is perceived as a strategic one for the Company. Mr. Jacques will share his time between Paris and New York and will work closely with existing US partners, Kantar Retail and Advantage Sales & Marketing, to tailor the offering to that market.
“In the past few years we have secured a leading position in EU & Latin America and it is now the right time to address the US as a great venue for growth”, said Mr. Jacques. “Customer needs in the US market are frequently different given the nature of the retail ecosystem there. We believe that the size of the opportunity requires increased focus and attention from our top management and I am pleased to lead this effort.”

In parallel, Planorama has appointed Ayoub Khammari as its CEO to manage the day-to-day operations of the Company, implement the strategy and drive operational excellence. Mr. Khammari joined Planorama in 2013 as Chief Operations Officer and became Deputy CEO in 2015.
“I am honored to serve as Planorama’s CEO,” said Mr. Khammari. “I believe that the market for in-store digital measurement is still nascent and that there is a huge untapped potential to leverage artificial intelligence in retail execution and category management. I am committed to the success of our company and look forward to leading the people of Planorama to win with our clients and drive growth with the support of our partners”

Planorama was established in Paris in 2009 with the ambition of making merchandising easier for CPG manufacturers and retailers. Since then, Planorama has revolutionized in-store measurement and execution in the increasingly competitive and ever changing retail space.

Planorama’s three comprehensive solutions provide insightful and more accurate data which allow manufacturers and retailers to drive sales force efficiencies and boost revenue through its unique and leading edge image recognition technology, for more than 100 clients in 40 different countries today.

Planorama is also backed by strong investors who are represented in its Board of Directors: Kantar Retail and Smollan, both part of the WPP group.


Topics: category management, image recognition, retail execution