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Ayoub Khammari

Ayoub Khammari joined Planorama in 2013 as chief operations officer and was appointed CEO in May 2016. Prior to Planorama, Ayoub spent four years at L’Oréal before joining the Boston Consulting Group as a consultant with focus on FMCG. Ayoub holds a Ph.D. in computer vision from Ecole des Mines de Paris and an MBA from Insead.
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Recent Posts

Can machines create ideal retail execution today

Written by Ayoub Khammari

In a crowded retail space, with stores competing with not only brick-and-mortar chains, but also the massive online market, superb execution is more important than ever. To get it right, brands and...